6/12/18

Joan Maxwell- Director of Athletic Communications and Marketing for Truett McConnell University

CLEVELAND, Ga. (June 12, 2018) – Joan Maxwell has been named the new Director of Athletic Communications and Marketing for Truett McConnell University, announced Jenni Shepard, head athletic director for Truett.

Maxwell, born in Atlanta, Georgia, and raised in Illinois, spent the last year in sports information with Appalachian Athletic Conference member, Milligan College, where she assisted in covering all 24 teams. Maxwell managed the day-to-day content for Milligan’s athletic website and all social media platforms generating graphics and visual content for athletic promotions increasing following by 50% after 9 months on the job. In addition to all sports information duties, Maxwell served on Milligan’s marketing committee working to improve game day experiences.
 
“We are very excited about the experience that Joan brings to TMU,” Shepard said. “She is a very detail oriented person who likes to perform at a high level and I expect that with her knowledge and work ethic that we will see a transformation within the area of athletic marketing and communications.”
 
Furthermore, Maxwell attended Lee University where she received a bachelor’s degree in public relations and a minor in advertising in May 2017. Maxwell served as a communications intern in the summer of 2016 with the University of Illinois Division of Intercollegiate Athletics.
 
“Everyone I spoke to had nothing but great things to say about Joan and I can already tell from the few days I have worked with her that she is everything they boasted about and more,” Shepard said. “At Truett McConnell University we want to honor God in everything we do and pursue excellence and I am excited to see what direction she takes us while doing these two things.”